Situated in the valley of the Rhine river, Düsseldorf has 2 principal assets.
The firs one is that it has developed, through the years, a very strong and charming local identity with its wonderful vineyards and traditional wine-tasting, its typical architecture and carnival celebrations.
The second one is that it has been for a long time a traditional place for trade and communication, and it has inherited first-class infrastructure for trade and events, being the best example the famous Koningsalle.
Düsseldorf also offers many activities for recreation with top-class museums particularly for modern art and numerous bars and restaurants in the Altstadt. The city is known worldwide for its fashion and shopping opportunities, with international catwalks and stores and being considered the fashion capital of Germany.